Mobile Users Spend 26% of Time on Home Screen

We have a statistic we love because it’s so important to the mobile marketing landscape:

Mobile users spend 26% of time on mobile on the home screen.

 

This means we spend more time on the home screen than on all other apps. And the statistic cuts across all categories. Men spend 26% of their mobile time on the home screen, with an average of 52 seconds per visit; women 25.7% for an average of 55. Younger users under 35 can spend up to a full minute on the home screen at 27.2% time spent. Even those described as heavy social app users still spend an impressive 21.8% of their mobile time on the home screen, an average of 45 seconds; while gamers are at 22.7% and 53 seconds.

3 Ways the Home Screen Can Boost Your Marketing

At Mobile Posse, we love the mobile home screen, obviously. I don’t think there’s any question there. But there’s a good reason for our fandom: The home screen is the best thing to happen to mobile marketing since the invention of the smartphone.

Not sold? Well, here are just three reasons why the mobile home screen is potentially more effective than SMS or apps: