The home screen is the next frontier in mobile marketing, offering incredible opportunities for app developers, publishers, even OEM and O/S providers. In Android devices, the home screen is flexible enough to deliver rich, relevant experiences to users, and its potential for marketing success led Bessemer Venture Partners to that $1 Billion per ¼ valuation.
Not surprisingly, the race for home screen ownership is on, and our recent “The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen and the Race for the Homescreen Infographic illustrate not only a timeline of home screen efforts, but also the frequency with which those efforts are occurring. You can see how tremendously the cadence has picked up over the last two years.
Mobile Posse 