There has been no greater proof of the mobile home screen’s value and importance in the mobile marketplace than Google’s recent release of its Android KitKat operating system. It’s an integration move that firmly bonds Google Search with the home screen and validates it as a true Google-enabled mobile commodity – and the next winning strategy in the mobile frontier
In other words, if Google wants to endorse the home screen with its open mobile solution, then it is further vindication of mobile home screen real estate for other mobile and technology providers – valued at $16 billion per square inch.
Mobile Posse 