Today, there is clear demand for custom home screen solutions to simplify how consumers access and utilize mobile apps and their favorite content.
With 40% of all mobile users saying they are extremely interested in a custom home screen solution, the desire to make the mobile experience more dynamic and personalized spans across the most valuable customer segments of the mobile ecosystem.
The greatest interest in a home screen solution can be seen among heavy users who spend large chunks of time on the home screen and tend to touch on numerous apps categories with continued daily use. This is where apps developers see the biggest profits and marketshare as heavy users are two to six times more likely than monthly users to proactively make an apps purchase or acquisition. This segment also checks their home screen three times more than average. Read the rest of this entry »
Mobile Posse 