With Bessemer Ventures valuing the mobile home screen as more than a billion per ¼”, its no wonder why we’re beginning to see what will likely become mobile’s next big turf war. In the last 12 months, the mobile home screen landscape has expanded, and as more companies realize the value of the real estate, they’re trying to stake a claim – often, an exclusive claim.

In this blog post we’re taking a quick look at who’s on the field, and more importantly, what it takes to not just compete… but to win. Sure, we may be biased, but with seven years of history and the world’s most popular home screen solution, we’re also pretty darn knowledgeable. So we’re going to break it down for you.

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