Mobile Users Spend 26% of Time on Home Screen

We have a statistic we love because it’s so important to the mobile marketing landscape:

Mobile users spend 26% of time on mobile on the home screen.

 

This means we spend more time on the home screen than on all other apps. And the statistic cuts across all categories. Men spend 26% of their mobile time on the home screen, with an average of 52 seconds per visit; women 25.7% for an average of 55. Younger users under 35 can spend up to a full minute on the home screen at 27.2% time spent. Even those described as heavy social app users still spend an impressive 21.8% of their mobile time on the home screen, an average of 45 seconds; while gamers are at 22.7% and 53 seconds.

The Mobile Home Screen Landscape

With Bessemer Ventures valuing the mobile home screen as more than a billion per ¼”, its no wonder why we’re beginning to see what will likely become mobile’s next big turf war. In the last 12 months, the mobile home screen landscape has expanded, and as more companies realize the value of the real estate, they’re trying to stake a claim – often, an exclusive claim.

In this blog post we’re taking a quick look at who’s on the field, and more importantly, what it takes to not just compete… but to win. Sure, we may be biased, but with seven years of history and the world’s most popular home screen solution, we’re also pretty darn knowledgeable. So we’re going to break it down for you.