Mobile Users Spend 26% of Time on Home Screen

We have a statistic we love because it’s so important to the mobile marketing landscape:

Mobile users spend 26% of time on mobile on the home screen.

 

This means we spend more time on the home screen than on all other apps. And the statistic cuts across all categories. Men spend 26% of their mobile time on the home screen, with an average of 52 seconds per visit; women 25.7% for an average of 55. Younger users under 35 can spend up to a full minute on the home screen at 27.2% time spent. Even those described as heavy social app users still spend an impressive 21.8% of their mobile time on the home screen, an average of 45 seconds; while gamers are at 22.7% and 53 seconds.

Hooray for a PlayPhone-Powered App Store, Your Next Challenge Awaits

When carriers make an effort to stay in front of their customers and build a relationship, it’s worthy of applause. So when FierceDeveloper recently reported that several major carriers are venturing to open their own white-labeled app store with the help of PlayPhone, “The World’s Leading Mobile Gaming Network,” well, we applauded. The service will allow consumers to purchase apps and pass the charges through to their wireless bill, rather than having to have a separately billed Google or Amazon account.

While arguably, more than a little late to the app economy, the idea is a good one. When Phoenix Marketing Intelligence asked if users would be interested in having their carrier tell them about popular apps being used by people like themselves, 46 percent were interested or very interested. Even better, 53 percent of those with more than 15 apps (“power users”) on their phones were interested.